Gloucester Sport crown new era with Men & Women’s Professional Basketball sides

Gloucester Sport have launched two new professional basketball teams to play in the city, with aspirations of playing at the top level of English basketball.

Last week the brand officially launched when announcing the appointment of former basketball player and ex-Plymouth Raiders Head Coach, Jay Marriott, as CEO of Gloucester Sport and Lee Mills as Commercial Manager and now the brand have announced a new Gloucester City Men’s and Women’s basketball team.

The newly formed teams will be known as the Gloucester City Kings and Gloucester City Queens and are looking to play at the highest level possible in the country.

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A press release from Gloucester Sport explains the branding behind the new teams, as well as reaction from both Marriott and Gloucester City’s Alex Petheram.

“The brand for the new teams has been developed with 5or6 Creative, a specialist sport branding company who also work with one of the most successful franchises in British Basketball League (BBL) history – the Leicester Riders. It incorporates the history of the city, featuring the four-centred arch of Gloucester Cathedral and the ‘strawberry leaf crown’ seen on the tomb of King Edward II, which is located in the Cathedral.  This proud heritage has been merged into a modern design with basketball seams featuring in the background.

Jay Marriott said: “It’s great to finally share with the public a brand we have worked hard to bring to life. We’re excited to be talking to a range of partners to deliver this exciting new venture. I’m looking forward to bringing my experience to this project and creating something special for the fans and community to enjoy.”

As well as providing the local community with fantastic sporting action to watch, the aim is that the new franchise will help ensure that, in the future, talented young basketball players within the county and beyond benefit from clear progression routes, and will aspire to play at the highest level. The franchise also hopes to offer new exciting overseas opportunities for international students as part of a scholarship programme.

Gloucester Sport have had discussions with the University of Gloucestershire and the Aspire Sports and Cultural Trust about a potential partnership and the homes matches will be taking place at the Oxstalls Sports Park Arena, giving local people more opportunities to watch top level sport.

Gloucester City AFC co-chairman, Alex Petheram, who is the joint owner of the Gloucester Sport has been the driving force behind this new venture, added: “We are delighted to be able to announce our first new venture under the Gloucester Sport brand.  Having been involved with basketball in the past, it was my number one priority to see professional basketball come to the city of Gloucester.  It’s a real family friendly sport that will hopefully build bridges within the city across all sports, ages and people.”

Elsewhere for the brand, Gloucester City Women began their new era with a comfortable 8-0 win over Welland at the weekend, before finding out that they would be in the Gloucestershire County Women’s Football League Division One for the 2021/22 season.