World first as Gloucester City unveil new kit deal

Gloucester City will become the first football team in the world to wear kit supplied by X-Blades Sports, as the club announces a new partnership between the two parties for the next five years.

A statement on the club’s website reads:

Gloucester City AFC are proud to announce we have partnered with X-Blades to supply our playing and training kit for the next 5 years. This signals the club’s intent on building positive and innovative long term commercial relationships with Gloucester City AFC the first football team (professional or semi-professional) to wear X-Blades kit in the world. We’re also proud to announce that our Home kit sponsor for the 2018-2019 season will be Holt JCB.

Gloucester City chairman Rod Jenner said:

After being approached by a number of kit suppliers, we felt that X-Blades was the right move for us. It’s a very exciting prospect to be the only football team, either professionally or semi-professionally to be wearing X-Blades kit and for us it puts out a signal of intent that we aren’t just looking along the same old avenues when it comes to commercial partnerships.

X-Blades already has a huge presence in the world of rugby and we are proud that for their first foray into the world of football they have chosen to work with us. Also, with the X-Blades store at Gloucester Quays, it represents an opportunity for us to have a presence in the City before our return next year.

The full statement can be read in full here.